Brand Strategy for your Socials
Instagram and social media have been twisting their algorithms for us to break our heads to simply even show up. It takes a lot of effort, and by the time you understand the game, it has already changed — or you feel it’s not working, or you’re late.
That’s where I come in. I’m not an “Instagram person,” and I won’t tell you to post 10 times a day to get 4000 followers.
I’ll tell you what to do with the content you already have, what voice you need to use, and why the algorithm needs to get used to us — rather than the other way around.
I’m going to virtually hand-hold you to make sure the strategy calendar, once followed, gives you the best results — whether that’s engagement, collabs, or reach.
What I Do
I help brands cut through the noise with a clear, considered social media strategy — one built around your content, your voice, and your goals, not generic growth hacks.
Offerings
- Instagram Strategy for Brands — a detailed content calendar covering stories, reels, and posts, along with ongoing support for story ideas and hashtag strategy
- Engagement and collaboration support — helping you connect with other brands and creators
- Guidance on outreach for gifting and collaborations
Fees
Rs. 23,000/- for a 4-week engagement.
The 4-week period is when the strategy comes together and gives your social media team clear, actionable output to work with. This is paired with a 2-month lock-in, because algorithms take time to adjust and respond to a new approach — the extra time allows the strategy to actually settle in and show real results, rather than being judged too early.
I keep this fee accessible because I don’t want small businesses to have to bear a heavier cost just to get strategic support.
How I Work:
I love brainstorming to figure out what you’re aiming for, and we keep working towards those goals together — with once-a-week calls to check in, course-correct, and stay aligned throughout the process.
About Me:
I’m an illustrator with experience running brands, social media, and business strategy. I’ve worked with brands across industries — pet food, apparel, beauty, stationery, gifting, and tech.
I have a background in architecture, which has shaped my eye for detail, design, and art over the years. I also ran my stationery business, Ninegram, giving me a well-rounded, founder’s-eye understanding of business and brand building — not just from the outside, but from having built one myself.
Interested in working together? Drop me a message at suhasinipenna@gmail.com to get started.